Tuesday, August 15th 2006 Mediabase And Radio One Sign Extended Exclusive Monitoring Pact
Contact: Amir Forester
818-461-5404
LOS ANGELES, August 15, 2006 - Mediabase, the airplay monitoring and research division of Premiere Radio Networks, and Radio One, the largest African-American targeted broadcast company, announced today that they have extended their exclusive music monitoring contract. Mediabase will continue to serve Radio One's 71 owned and operated radio stations located in 22 urban markets, reaching approximately 14 million listeners every week.
"Radio One is, hands-down, the leader in its targeted radio formats," commented Mediabase President and Premiere Executive Vice President, Rich Meyer. "We are grateful and appreciative to have Radio One's trust and support in such an important, strategic area as airplay research. We will continue to provide its programming team the best airplay data available anywhere."
In addition to providing vital airplay information to nearly 1,700 affiliate radio stations and every major broadcast group, Mediabase 24/7, a division of Premiere Radio Networks, provides research to every major record label in the North America. Mediabase monitors more than 1,800 radio stations in 175 U.S. and Canadian markets. Mediabase pioneered the concept of monitored airplay in 1987.
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