Premiere Radio's Target-enhanced Networks Maintain Strong Reach Levels in RADAR 99

Contact: Amir Forester
818-461-5404

--Premiere Female Focus Still Features Highest Female Composition--

LOS ANGELES, December 16, 2008 - Premiere Radio Networks today reported RADAR 99, December 2008 results for its 17 RADAR networks (Diamond, Diamond Plus, Emerald, Emerald Plus, Evening Adult, Evening Youth, Female Focus, FOX News, Male Focus, Mediabase Female, Morning Drive, Pearl, Pearl Plus, Ruby, Sapphire, Sapphire Plus and Urban).

The RADAR 99 sample consists of 300,130 diary keepers/PPM panelists/respondents. PPM panelists comprise approximately 8% of the total respondent listening sample.

"As our industry's measurement currencies move to new technological heights on a daily basis, RADAR 99 again provides us with another validation of Premiere's solid reach capabilities," commented Len Klatt, senior vice president/director of Research for Premiere Radio Networks. "Indeed, the infusion of PPM listening data into our national databases from Arbitron shows us one more time the power of our medium to reach more and more people."

Premiere Networks Dominate in Total Weekly Reach
In an analysis of both total and exclusive weekly reach by a RADAR network company in RADAR 99, September 2008 (Volume 2, Network Audiences to All Commercials, All Broadcasts - 24 Hours), Premiere Radio Networks achieved the highest percentage weekly reach among all eight RADAR network companies for Persons 12+, Adults 25-54, and Adults 18-49. For total weekly reach in RADAR 99, Premiere reached 42.1 percent of all Persons 12+, 44.0 percent of all Adults 25-54, and 44.8 percent of all Adults 18-49. Additionally, 28 percent of Premiere Radio Networks' total weekly reach are exclusive listeners (29.8 million Persons 12+ listeners – unique audience not reached by any other network group).

Premiere Gem and Plus Networks "Reach" New Heights in Rankings
In RADAR 99 rankings of all 58 measured RADAR networks for the All Broadcasts, Monday-Sunday 12Midnight-12Midnight broad daypart (Cume Audience), Premiere Radio Networks’ Gem and Plus networks (Clear Channel-based networks) comprised all five of the top-ranked networks for both Adults 25-54 and Adults 18-49. For Adults 25-54 Cume Audience, Premiere Pearl was the number one ranked network. Premiere Pearl Plus ranked second, Premiere Diamond ranked third, Premiere Emerald Plus ranked fourth, and Premiere Diamond Plus ranked fifth. For Adults 18-49 Cume Audience, Premiere Emerald Plus was ranked number one. Premiere Emerald ranked second, Premiere Diamond ranked third, Premiere Pearl ranked fourth, and Premiere Diamond Plus ranked fifth.

Premiere Radio Networks in RADAR 99 included approximately 800 Clear Channel owned-and-operated radio stations among its consistently rated Gem and Plus networks.

Premiere Continues Solid Strength with Women
In the RADAR 99, December 2008 survey of all 58 measured radio networks for the All Broadcasts, Monday-Sunday 6AM-midnight broad daypart, Premiere Female Focus is the only RADAR-rated network to feature a percentage female composition of 66 percent or higher for key female target demographics. Of all its Adults 18-49 listeners, Premiere Female Focus was comprised of 66 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Female Focus was comprised of 66 percent Women 25-54.

Additionally, both Premiere Pearl Plus and Premiere Pearl also scored with significant female compositions. Of all its Adults 18-49 listeners, Premiere Pearl Plus was comprised of 59 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Pearl Plus was comprised of 60 percent Women 25-54. Of all its Adults 18-49 listeners, Premiere Pearl was comprised of 58 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Pearl was comprised of 59 percent Women 25-54.


Premiere Radio Networks, Inc., a subsidiary of Clear Channel Communications, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere Radio is the number one radio network in the country and features the following personalities: Rush Limbaugh, Jim Rome, Casey Kasem, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Dr. Dean Edell, Bob Costas, Sean Hannity and others. Premiere is based in Sherman Oaks, California, with 13 offices nationwide.

RADAR® is the acronym for Radio’s All Dimension Audience Research Conducted by Arbitron. RADAR® reports on radio usage and network radio audiences.