The New Magic 106.9 - The Adult Choice Debuted Today with Steve Harvey and Keith Sweat

Contact: Flo Knight
WMGU-FM/MAGIC 106.9
910-864-5222

Rachel Nelson
Premiere Radio Networks
818-461-8057

FAYETTEVILLE, N.C., March 30, 2009 - The New Magic 106.9 - The Adult Choice/WMGU-FM debuted an Urban AC lineup today featuring The Steve Harvey Morning Show and The Keith Sweat Hotel. 106.9 previously aired an Oldies format as WFVL-FM. The Steve Harvey Morning Show now airs weekday mornings from 6 - 10 a.m. ET and The Keith Sweat Hotel airs Sunday through Friday from 7 p.m. - 12 a.m. ET.

Jim Kennedy, VP of Urban Programming for Cumulus said, "We're excited to have The Steve Harvey Morning Show on The New Magic 106.9. The Sweat Hotel will make the nights sizzle with superstar Keith Sweat. We look forward to becoming Fayetteville's #1 Urban Adult station."

For more information about the station, please visit www.magic1069.com.

About The Steve Harvey Morning Show
Nationally Syndicated by Premiere Radio Networks, The Steve Harvey Morning Show is heard on more than 60 radio stations with almost 7 million weekly listeners, and it's the number-one syndicated morning show in the top 25 metro markets with Persons 12+, Adults 25-54, Adults 18-34, Adults 18-49 and Women 25-54 (Source: Arbitron, FA'08, MSA, Exact Times, AQH T 25 Metros). The program combines heart, humor, music and celebrities from the world of sports and entertainment. Harvey is joined on the show by Shirley Strawberry, Carla Ferrell and his "Nephew Tommy." Harvey is author of the New York Times Best-Selling book, Act Like A Lady, Think Like A Man. In addition, he also tours the country doing stand-up comedy, and works to benefit communities around the country with his annual Hoodie Awards, Disney's Dreamers Academy with Steve Harvey and The Steve Harvey Foundation. For more information, please visit www.PremiereRadio.com or www.SteveHarvey.com.

About The Keith Sweat Hotel
Nationally syndicated by Premiere Radio Networks, The Keith Sweat Hotel is a music-intensive program with 10-12 songs an hour - R&B and slow jamz from the 70s, 80s, 90s, and today. Also featured on the show are special guests, live in-studio musical performances, and listener confessions, apologies and dedications. The program is syndicated by Premiere Radio Networks on 45 stations. Sweat broadcasts live from Atlanta at his Premiere Radio Networks studio.