Tuesday, October 5th 2010
Premiere Radio Networks Partners with Polycom To Revolutionize Radio Remote Broadcasts
--Premiere Radio Networks' 19th Annual CMA Awards Radio Remote Broadcast to Feature Innovative Virtual Communication with Artists--
LOS ANGELES, October 5, 2010 - Premiere Radio Networks, the leading audio network in the country, and Polycom®, a global leader in unified communications (UC), today announced a new agreement that will revolutionize the way radio stations participate in remote broadcasts. As part of Premiere's annual radio remote broadcast leading up to "The 44th Annual CMA Awards," Country radio stations will have the opportunity to utilize Polycom's cutting-edge video and telepresence solutions to virtually participate in the remote broadcast from Nashville Nov. 7 - 9. This innovative technology will allow stations to interview Country Music's biggest stars via live video, thus minimizing on-site staff to a single representative. These "video-link" stations will also have the unique opportunity to immediately post video of the interviews on their station's Web sites.
Participating video-link stations include: WUBL/Atlanta, WMZQ/Washington, D.C., WSSL/Greenville, S.C., WBCT/Grand Rapids, KTST/Oklahoma City and WYRK/Buffalo.
"We're excited to work closely with an industry leader like Polycom," stated Julie Talbott, Premiere Radio Networks president, content and affiliate relations. "At a time when every employee is crucial to the day-to-day operations of a radio station, we felt it was important to lead the charge and embrace this technology in order to continue providing stations great access to special events like the CMA Awards."
"We're honored that Premiere Radio Networks turned to Polycom and our flexible, standards-based solutions for this game-changing approach to delivering the CMA Awards to radio stations and their listeners/online audiences around the world," said Heidi Melin, Polycom senior vice president and chief marketing officer. "Polycom video solutions create location liberation so people can have more engaging, interactive experiences in new ways that defy the boundaries of distance, and the CMA Awards are a prime example of video in action."
"We value our partnership with Premiere Radio Networks and the important visibility and awareness the remotes and the participating radio stations generate for the CMA Awards," said CMA Chief Executive Officer Steve Moore. "Being responsive and sensitive to the changing needs of radio stations and their personnel benefits everyone."
- Polycom HDX® 8000 Series high definition telepresence
- Polycom VVX® 1500D business media phones
- Polycom RMX® 4000 collaboration Platform
- Polycom RSSâ„¢ 4000 recording, streaming and archiving solution
More details regarding Premiere's coverage of "The 44th Annual CMA Awards," including the
2010 CMA Awards Preview Special, celebrity hosts, red carpet coverage, live broadcast of the Awards telecast, live post-Awards broadcast with the winners and
CMA Awards, A Look Back Special, will be announced in the near future. "The 44th Annual CMA Awards" will air live Wednesday, Nov 10, (8 – 11 PM/ET) from the Bridgestone Arena in Nashville on the ABC Television Network.
About Polycom
Polycom, Inc. (Nasdaq: PLCM) is a global leader in unified communications solutions with industry-leading telepresence, video, voice and infrastructure solutions built on open standards. Polycom powers smarter conversations, transforming lives and businesses worldwide. Please visit
www.polycom.com for more information or connect with Polycom on Twitter, Facebook, and LinkedIn.
About Premiere Radio Networks
Premiere Radio Networks, Inc., a subsidiary of Clear Channel Communications, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere Radio is the number one radio network in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Dr. Dean Edell, Sean Hannity, Elvis Duran, Jason Lewis, Randi Rhodes, Nikki Sixx, Kane and others. Premiere is based in Sherman Oaks, California, with 13 offices nationwide. For more information, please visit
www.PremiereRadio.com or
www.facebook.com/PremiereRadio.
About the Country Music Association
More than 6,000 music industry professionals and companies around the globe are members of the Country Music Association. Formed in 1958 as the first trade association for a single genre of music, the organization's objectives are to serve as an educational and professional resource for the industry while advancing the growth of Country Music around the world. This is accomplished through CMA's strategic imperatives - CMA Music Festival and the CMA Awards. For information about CMA visit
www.CMAworld.com.
The 2009 CMA Awards, held in Nashville during Sweeps (Nov. 11), ranked behind only the Academy Awards and Grammy Awards during the 2009-2010 season for awards shows among total viewers. With "The 43rd Annual CMA Awards," ABC won the night in both total viewers (17.2 million) and adults 18-49 (5.3/14). According to Nielsen research, 35.8 million unique viewers ages 2+ watched six minutes or more of the program.
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